Two Ways to Work With Us
Rapid Narrative Development
- Craft your winning narrative. Fast.
- Align your cross-functional teams. Fast.
- Activate your narrative and messaging across sales & marketing. Fast.
Investment: $35K
Napkin Narrative Development
Make your most important messages…
- Easy to understand
- Easy to remember
- Easy to share
Investment: $10k
Rapid Narrative Development
Stand out, connect, and reduce buyer hesitancy in just 21 days.
1. Unite
Through a combination of deep research, one-on-one interviews, and facilitated group sessions, your team will quickly unite around:
- Trends, changing market dynamics, external pressures, and high-priority problems that threaten your target buying group’s most important business results.
- Gaps, risks, and cost of sticking with current thinking, current approaches, or selecting competing alternatives.
- Your key points of differentiation and customer value in the context of customer problems.
2. Design
Design a Decision Vision framework to enable buyers to shape their internal narrative and business case for choosing you.
- Penetrating Point of View: Starts in your customer’s world, builds urgency, and leads to your differentiated capabilities
- The Napkin Narrative: Your Point of View wrapped in a visual story your buyers will understand, remember, and share.
- Narrative Copy Blocks: Customer problem and solution narratives that frame your differentiated value.
3. Refine
We pressure-test and fine-tune your narrative for:
- Clarity and simplicity.
- Tone and resonance.
- Usefulness to buyers, sellers, and marketers across the customer decision process.
4. Activate
Your Napkin Narrative is ready for prime time:
- Equip your teams: Integrate into your product launches, enablement, and sales and marketing efforts across the customer decision process.
- Apply immediately: Target real opportunities and bring their business case for choosing you to life.
- (1) Key Deal Activation Service Included:
(1) Strategy Session + (1) deal-specific Decision Vision Framework.
Napkin Narrative Development
Make your message stick
You’ve got core positioning, messaging, and buyer-centric narratives you’re proud of. You and your team have worked your tails off to absolutely nail it. And you’re well aligned internally. Woohoo. But, right now, it’s just words. And a lot of them.
You, belief in the power of simple, visual messages to bring your most important messages to life, make them stick with your sellers, marketers, and buyers, and unlock a massive competitive advantage.
But you’re stuck. You need a hand from someone who’s done this over and over and over. Someone who loves a big challenge. Someone who will not stop until it’s just right. Someone who loves this work.
I worked with Sean to develop a compelling, succinct message around a very complex brand position our agency was looking to develop. Sean was excellent at taking input from all stakeholders, honing the story and developing a napkin narrative and animation that really hit home with our clients. The piece was used time and time again by our sales force (always a sign of a successful piece!) and across our marketing channels. I would highly recommend Sean if you are aspiring to create messaging that is laser focused on delivering value and really sells your organization in a visually compelling way.
Nicole Bojic, Founder & CEO, illi
