Make it Easier for Buyers to Choose You
Rapid positioning, messaging, and narrative development by humans for humans.
You want to grow. You need customers.
But competition is relentless, the market is noisy, and buyers don’t engage the way they used to.
The “More” button is tempting.
More tech. More content. More automated outreach. More campaigns across more channels.
But the “More” button may already be doing more harm than good.
Instead of attracting buyers, these tactics push them further and further away. Trust and brand affinity go down. Buyer resistance grows even stronger. Lost opportunity circles the drain. Growth suffers.
Pull customers in while your competitors push them away
Craft meaningful, differentiated, and memorable buyer-centric narratives.
Stand out from your competition, cut through market noise, and make it easier for buyers to move forward and toward you.
Unite your teams around your strongest positioning, messaging, and narratives. Fast.
Get your sales, marketing, and product teams engaged and their fingerprints on the process without time-intensive meetings, endless review cycles, and costly delays.
Tell their story. Not yours.
Your point of view starts in your buyer’s world and leads them to you. Connect with them in the moments that matter most.
Create your Napkin Narrative
Build a consistent, coherent, cross-functional message in 21 days.
I’ve known Sean for over 15 years as a trusted advisor in B2B enterprise positioning, messaging, and sales activation. When he helped Alleyoop with our brand transformation, we faced a sea of sameness in outsourced sales development. Sean helped our leadership team sharpen our point of view and communicate our differentiated value, leading us to become the first choice for major brands like ZoomInfo, Adobe, AWS, Cleveland Golf, and numerous VC firms supporting their portfolio companies. Our message now stands out in a big way, driving sustained growth and success. Sean over-delivered on his promises and even referred clients to our team. I’d hire him again.
Stephen Hays, Founder, Alleyoop
